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26 May 2006
British travellers are casting their eyes abroad to escape the current bout of unseasonably cold weather. Internet users are getting out their suncream, cheap flight tickets and travel insurance as Hitwise reveals that UK internet users are searching for the weather forecast for last-minute short-break destinations.
"The cold, unseasonable weather seems to be influencing online search behaviour, driving consumers to search for weather in popular short-haul destinations," said Heather Hopkins, director of research for Hitwise UK.
"Searches that combine a destination and the keyword 'weather' have proved popular in recent weeks, as consumers eager to escape the inclement weather research holiday destinations."
According to the firm's research, Cyprus, Spain and Rome were amongst destinations experiencing the most weather-related searches in the four weeks to May 20th.
Long-haul destinations such as New York and Australia did not, with Ms Hopkins saying that this was probably because these places required longer planning than a short break.
With Expedia.co.uk also said to be experience large amounts of requests for short-haul destinations, travellers are reminded that in the rush to book a trip to remember to be covered by holiday insurance for if things go wrong.
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